Preparing for Business in 2025

Preparing for Business in 2025: Stay Ahead of the Competition

The New Business Landscape: Are You Ready?

Business has drastically transformed over the past few years, and many companies lost opportunities because they weren’t prepared to transition their operations online. We always knew that the world was moving toward digital, but recent events accelerated this shift, making an online presence a necessity, not an option.

Restaurants that quickly adapted by offering online orders and payments, and refining their to-go systems, stayed ahead of the curve. Meanwhile, businesses that delayed digital adoption found themselves struggling. Now, as we move into 2025, running your business with a strong online presence is critical for survival.

Customers are online more than ever, making buying decisions digitally. If your business isn’t properly represented, it’s only a matter of time before new competitors take the opportunities that should have been yours.

What Do Businesses Need in 2025 to Thrive?

1. A Powerful Website: Your Digital Storefront

Your website is the foundation of your online presence. It serves as your home base, office, and first impression to the digital world. Yes, there are free website solutions available, but as the saying goes, “you get what you pay for.” Many of these do-it-yourself platforms offer limited customization, which can hinder business growth in the long run.

• 75% of people judge a company’s credibility based on its website design.
• Websites that load in under 2 seconds have a higher engagement rate.
• Businesses with optimized websites experience 126% more leads than those without.

Our team builds custom WordPress websites with SEO optimizations on every page, ensuring that your business ranks higher in search results and converts visitors into customers.

2. Social Media Branding & Optimization

Having an active presence on social media is no longer optional. It’s one of the primary ways consumers interact with brands. Depending on your business type, Facebook, Instagram, and YouTube are excellent starting points. However, platforms like TikTok, Pinterest, LinkedIn, and Twitter should also be secured and branded with your business information.

• 54% of users use social media to research products before purchasing.
• Engaging content on social media increases brand recall by 70%.
• Companies with strong social media engagement have 40% higher revenue growth.

An optimized social media presence ensures that your business remains competitive and reaches potential customers where they spend most of their time.

3. Content Creation: Video is King

Content development is the driving force behind online visibility. In 2025, video content is non-negotiable—it is the most powerful way to engage customers and build relationships.

• 85% of internet users watch video content monthly.
• Video marketing generates 1,200% more shares than text and images combined.
• People retain 95% of a message when they watch it in a video compared to 10% when reading it.

High-quality content—videos, photos, blog posts, and social updates—keeps your business at the forefront of potential clients’ minds. Repurposing content across multiple platforms amplifies your reach. For example, one video can be:

• Uploaded to YouTube for long-term visibility.
• Embedded on your website to boost engagement.
• Posted to Facebook, Instagram, and Twitter for immediate exposure.

Investing in consistent, high-quality content creation ensures your business remains relevant and visible in an increasingly digital world.

The Key to 2025 Success: A Creative & Profitable Online Strategy

2025 presents a wealth of opportunities—if you have the right strategy in place. Your digital marketing campaign should be creative, engaging, and ROI-focused to ensure sustainable business growth.

Need help creating a winning strategy? Asheville Social Media by G is here to guide you every step of the way. Let’s build an online presence that works for your business and keeps you ahead of the competition.

Contact us today and take the first step toward success in 2025!