Preparing for Business in 2022

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Photo taken during a business trip to Miami Florida recently

Business has drastically changed in the past couple of years and many companies lost a lot of opportunity because they were not prepared to take their stores and shops online. I mean, we already knew that the world is wired up, on the Internet, and we needed to catch up; but this was more of a forced situation. Restaurants that started early with taking online orders and payments, and got their to-go system working right, stayed ahead of the game.

Now 2022 is on the horizon and running your business with a strong online presence will be imperative to the survival of your company. Now more than ever, people are heading online to make plans and buying decisions. If you are not properly represented online, sooner or later, new businesses and new competitors will come on the scene and cover the bases that you should have.

What do businesses need in 2022 to move forward? First of all, your website is most important. This is your home base online, your office, your first impression to the web world. Yes, there are ways to get a quick website up and running for free, but as they say, you get what you pay for. Some of these turnkey website solutions offer little customization options and could limit your business as a whole. Our team builds custom WordPress websites with SEO optimizations on each and every page.

Next, you will need your social media platforms established, branded, and optimized. Depending on your business, you may want to start with Facebook, Instagram, and YouTube, but there are also benefits to having other mainstream platforms such as Twitter, Pinterest, and TikTok at least secured and branded with your business name and information.

Lastly is content development. In 2022, your focus should definitely include video production and marketing in addition to photos and other updates. Keeping your business updated online with media is what keeps you on the front line of potential clients. Relationship building through posts, interactions and comments keep you and your business alive and relevant in this social media age. Building quality web and social content is so important, and so worth it if it is done correctly. For example, you could take one video and do so much with it. Upload it to YouTube, embed the video on your website, and post the video to Facebook, Instagram, Twitter, and other platforms; all pointing back to your website.

2022 can be great for you and your business if you have the basics in order. Your online campaign should be creative, fun, and produce a return on your investment. Need help? Let us show you how!

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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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