6 Types of Social Media Marketers You’ll Find in Asheville, WNC—Or Anywhere

Social Media Was Supposed to Be… Social

There was a time when social media meant real connections, real conversations, and real opportunities. Even before it went digital, handing out a business card was a form of social media. But when social media became mainstream online, many people—often the unsocial and antisocial types—turned it into a mechanical, transactional process, weaponizing it against others and ultimately themselves.

Instead of fostering relationships, social media in Asheville (and beyond) took a toxic turn. People used it to alienate others, build virtual gates, and keep real connections from happening.

Fast forward to today. After the devastation of Hurricane Helene, Asheville and Western North Carolina are in a rebuilding phase—businesses, homes, and lives are being put back together. And while you’re rebuilding, DO NOT rebuild your marketing and social media plan on sinking sand.

Your business, your family, your livelihood depend on the RIGHT marketing and social media strategy. That means avoiding unqualified marketers who overqualify themselves but fail to produce real results.

It’s time to wake up. Your hard-earned money should not be wasted on people who talk a big game but never deliver. So, who are these people? Let’s break it down.

---

1. The Secretary Turned Social Media Manager

“If you don’t understand social media, just have the secretary do it.”

❌ The problem: The boss doesn’t understand social media, so they assign it to someone who knows 3% more than them—which is still next to nothing. The result? Social media that goes nowhere—no engagement, no growth, no revenue.

🚨 The reality: Social media is NOT just about posting. It’s about strategy, audience building, and conversion. If you’re paying someone to “handle” social media without real expertise, you’re paying for nothing.

💸 How much are you losing? The average small business loses $22,000 per year by not utilizing social media properly—and that’s on the low end. At full potential, your business could be making $100,000+ per year from a strong social media strategy.

---

2. The Experimenter

“Let me run your social media! I want to try something.”

🚨 They could be:
🔹 An influencer wannabe
🔹 A friend, family member, spouse, or even your kid
🔹 A marketer trying to “test things out”

❌ The problem: They are using your business as a guinea pig. They may have seen social media success elsewhere, but can they create a sustainable strategy that actually builds revenue for YOUR brand? Probably not.

✅ Successful social media isn’t about luck. Yes, some novice posts go viral—but who do you think propels them further? The professionals.

---

3. The Average Joe

“Let’s just keep things simple and steady.”

🚨 The problem: They don’t push for engagement, don’t spark conversation, and don’t take risks. They’re happy posting generic content, watching zero interaction happen, and then calling it a day.

💸 The cost of complacency: If your social media is “steady,” you’re losing thousands in potential business every month. Growth requires engagement. Engagement requires strategy. The “Average Joe” doesn’t have one.

---

4. The Marketing Manager Gatekeeper

“I’ll take care of social media… but I’m not bringing in anyone better than me.”

🚨 The problem: They protect their position, not your company.
🔹 They hire weaker marketers to make themselves look better.
🔹 They block outside opportunities because they fear competition.
🔹 They keep the company in the dark about what’s actually possible.

Asheville has seen years of failed marketing initiatives because the wrong people were in charge.

❌ Example: When Asheville had the opportunity to campaign strong for Google Fiber, it was extremely limited, because the city’s so-called tech community and “social media managers” were unsocial, territorial, and couldn’t collaborate effectively, even among their own.

💸 The cost of a bad gatekeeper? Millions in missed opportunities. If your marketing team is focused on self-preservation over company growth, you’re already losing.

---

5. The Shooting Star

“I can grow your social media FAST!”

🚨 The problem: They bring hype but no foundation.
🔹 Maybe they know a trick or two for Instagram.
🔹 Maybe they can make a viral reel.
🔹 But can they create a real marketing strategy that sustains your business long-term? Nope.

💸 The cost: They take your money, deliver short-term “wins,” then disappear. Your business is left misrepresented, with no structure, no consistency, and no sustainable growth.

---

6. The “Marketing Expert” Who’s Stuck in the Past

“I used to work for a big corporation! I know marketing.”

🚨 The problem:
🔹 They talk about their past but can’t produce results today.
🔹 They push outdated tactics—billboards, radio ads, print marketing—without integrating modern social media strategies.
🔹 They’ve done marketing before, but are they doing it effectively NOW?

💸 Example: One business put most of its social media marketing budget into billboards. Why? Because their marketing manager came from the billboard industry. Another company dumped money into radio ads because the CEO used to do radio.

Marketing has evolved. If you’re hiring someone based on their past but they can’t deliver in the present, you’re wasting your budget.

---

Don’t Rebuild on Sinking Sand—Hire the Right People

Now, Asheville is in recovery mode. After Hurricane Helene, businesses are rebuilding. Families are getting back on their feet.

While you’re rebuilding, don’t make the mistake of rebuilding your marketing on sinking sand.

🚀 Meet G Social Media.
✅ Over 20 years of real experience in social media, content creation, public relations, and marketing strategy.
✅ Worked with hundreds of companies, thousands of individuals, and even celebrities.
✅ More media produced for Western North Carolina than any other known company.

It’s 2025 and we are here, alive, and ready to take your marketing and social media to the next level.

🔥 Stop being isolated by gatekeepers.
🔥 Stop wasting money on people who don’t produce results.
🔥 Start building real relationships, real engagement, and real revenue.

💡 Wake up. Open your eyes. Let’s build something that WORKS.

📩 Ready for a real marketing plan? Contact us today.