5 Things Your Asheville Business Needs To Do To Win In 2025

Business Has Evolved: Are You Keeping Up?

From the pandemic to recent hurricanes, businesses have had to pivot like never before. One thing has become abundantly clear—your online presence is no longer optional. However, it’s not just about digital marketing; relationship-building and personal interactions will be what seals the deal this year.

So how do you make sure your business is in the top 10% compared to your competition? Here are five crucial things your Asheville business must focus on in 2025:

1. A Great Website: Your Digital Storefront

Think of your website your house, car, or office. How does it function? How does it look? How efficient is it? Will it accommodate your needs? These are the same questions potential customers ask when they visit your site.

• 75% of users admit to making judgments about a company’s credibility based on its website design.
• Websites that load in under 2 seconds have a 15% higher conversion rate.
• Over 57% of internet users say they won’t recommend a business with a poorly designed website.

Your website isn’t just a placeholder—it should attract, inform, and convert visitors into customers. If yours isn’t working for you, it’s time for an upgrade.

2. SEO: Get Found or Get Lost

Search Engine Optimization (SEO) ensures your brand shows up on Google, Yahoo, and Bing when potential customers search for businesses like yours. However, just optimizing your homepage isn’t enough anymore.

• Over 93% of online experiences start with a search engine.
• The first page of Google captures 71% of search traffic clicks.
• SEO-driven content marketing generates 3x more leads than paid advertising at 62% less cost.

Investing in page-by-page optimization, keyword research, and high-quality content (text, images, and videos) will not only increase your search ranking but also enhance your social media presence. Recycling your SEO-optimized content on social media multiplies its value.

3. Social Media: Choose Wisely & Execute Strategically

Social media has evolved from a trendy marketing tool into an absolute necessity. However, your business doesn’t need to be everywhere—just where it matters.

• 54% of social browsers use social media to research products.
• Businesses that actively engage on social media experience a 40% higher revenue growth rate.
• Instagram’s engagement rate is 10x higher than Facebook’s and 84x higher than Twitter’s.

Choose platforms that align with your audience and invest in them strategically. Beware of inexperienced marketers who treat your business as a test project—you need proven strategies that deliver results.

4. Social Interaction: Engage or Be Forgotten

Posting on social media is one thing; actively engaging is another. Many businesses post content but fail to interact with their audience. This turns into “unsocial media.”

• Posts that receive higher engagement have a 3.5x greater chance of ranking on search engines.
• Social media comments and interactions increase brand trust by 70%.
• 78% of consumers say a brand’s social media presence influences their purchasing decisions.

Instead of just posting about yourself, engage with others—comment, like, and start meaningful conversations. Build relationships before attempting to sell.

5. Sales Process: Convert Interest Into Revenue

You can have the best online presence, but without a streamlined sales process, you’ll lose potential customers. Many businesses fail to follow up with leads, leading to a 40% loss in potential revenue.

• CRM (Customer Relationship Management) platforms help businesses improve sales efficiency by 29%.
• Companies that respond to leads within 5 minutes are 21x more likely to convert them into customers.
• Over 80% of sales require at least 5 follow-ups, but 44% of salespeople give up after just one.

By integrating CRM tools (many of which are free for small businesses), you can create a seamless customer journey that converts leads into loyal clients.

The Time to Act is Now

Winning in 2025 requires a holistic approach—a great website, strong SEO, a smart social media presence, active social interaction, and an optimized sales process.

Need help getting started? Contact G Social today, and let’s take your Asheville business to the next level!