Being a social media consultant has it’s good and bad times. When a company calls me in and asks me to evaluate their current online media, I have to keep several things in mind. First, are they looking to get rich overnight with sm? If I sense this at all, I am quick to bring people back to reality and let them now that this is a growth process. Next, are they looking to save their business which is 90 days away from shutting down? Social media may help, but seeing last minute results right before your doors close will only leave you with a “could’ve, should’ve, would’ve” attitude and that is not healthy for anyone. Yes, you should act now, not later.
Then I have to find out who was “supposedly” doing their social media, or better yet, who was experimenting on them. Sometimes it is a family member that works for the business and other times it is an employee who thinks they are going to show off their technology skills by creating a Twitter account, Facebook business page, or blog. Oh, it could also be a friend trying to help, or a bad referral based off of a “friendship” deal. The owner of a business is usually temporarily satisfied by these efforts with their contentment built off of misinformation. I know when this happens, it is just a matter of time before business is lost, eyes are opened, people get fired, friendships are gone; and they finally come to me asking for help. I come in, educate, sometimes tear down the rickety social media they have built, and I begin building again; but this time with good constructive materials… the skills and knowledge I bring to the table. We are now ready to win!
The end result? A comprehensive, successful social media package that works day and night for businesses anywhere. A consistent, targeted, effective online campaign that is quickly proven within 90 days of starting. Like I said “The proof is in the Pudding.”
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Oh, and I do love good pudding too 🙂
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