Creating a video is not a simple act. Just like any successful project, there are several key ingredients that can make a video either get ignored, or enter the realm of a “watchable” production. From there we can make it enjoyable. Part of our social media and SEO work includes building “outside” content such as blogs, videos, podcasts and graphics to reinforce the story that we are trying to tell on the website. It starts with a web page; then moves to a video production, blog post, social media campaign, tracking and analytics. You are not looking to get a huge amount of clicks; but you do want targeted and quality clicks. You want to make sure the video is properly indexed on YouTube, Vimeo, plus other similar platforms and search engines that offer up video search results. So SEO is very important when it comes to video. It is sad that many times I see incredible productions that cannot be found because of something as simple as the video title and description was inadequate.
A Videographers job is never done. The creation of the video is just the beginning. It starts with plan, a strategy, a story. Then moves to shooting the scenes, doing interviews and gathering photos. Next is the production of the video, the title, the text description; putting all of these items together to deliver a great communicative tool that informs and calls to action. Nowadays, once the video is done, it needs to be distributed properly or it does not matter. Starting with social media outlets and sharing is important. Uploading the video to Facebook is a great move. Posting a link to the video on Facebook is a shortcut many take. Also, embed it on your website, and then do an embed post on a blog with some SEO optimized text to go along with it. Always remember to put a live clickable link (http://www…) in the video description. This could be back to your website, fundraiser and other online presences. You do not want the end of the video to leave them hanging. What are they supposed to do now? Lead them with a link to the next move; if there is one of course.
Video storytelling has a lot to do with attitude as well. You want vibrant personality in your video. A transfer of enthusiasm. You need true creativity! And.. you want a Videographer who, if their style shows through the production at all, it is a great vibe. Many times when you watch a video, you are seeing and feeling both the people on camera, and the person taking/producing the video. When creating a video, find out a story, something interesting, history, a thread; make a video that people want to watch and listen to. Stop selling! So many folks have such a great story to tell. Help them communicate their message in style, a great presentation, something to think about. I love when my mind says “Nice!” after watching a production. We are in the middle of a huge 25 video project and we are having a great time learning about the certain industry, meeting amazing people, and contributing the expertise of our clients to the world of video. One of our Videographers is heading up to New York City in a few weeks as well to capture the essence of a client of ours in action. Then… we produce our Masterpiece!