What is social media anyway? It is being sociable, making connections, and expressing your media. Your media may be your company, faith, idea, non-profit cause, opinion, etc. When we go to a get-together, meet people, and pass or ask for a business card… that is social media. When we meet someone face to face and share a vision to conquer world hunger; that is social media. When a few moms get together and plan a birthday party, gather names and numbers, and start inviting; this is social media.
The slight difference nowadays is that the Internet has become the best resource for communication and information… and in turn has become the key platform to promote our Social Media for whatever the niche is. We connect with people online, and have them at our fingertips should we wish to invite them to a function, promote our services, or share some ideas. Instead of wasting time calling people, leaving messages, people calling us back, leaving us messages, and countless hours trying to round up interest; we have sites like Facebook where we can make an event with all of the information online, send out invites in moments, and get responses on their timing.
Social Media is not something anyone should be scared of. All of us have been doing it for years, in one way or another. Adding the Internet to the equation is different, but it is a simple learning process with the right people guiding you in the proper direction.
A client recently told me about how excited he was to be in the Internet Social Media world, and how simple it is with good instructions. I try my best to make it easy for anyone to understand. Everyone needs to be connected and I enjoy helping people learn how to make those connections.