Let’s face it. If a picture is worth a thousand words, then a video can speak tens of thousands. It’s like math, simple addition when you think about it. And it’s kind of strange that Television (video) took over the planet many years ago by storm, yet marketing companies today are still shunning video, or putting it on the back burner. At this time, video is the number one form of media. Here’s why:
With video, you do not need to communicate with words. A scene, view, person, environment, body language – all of these things speak volumes, but without video, much of this would be lost.
Viewers like videos. Viewing while listening to the narration – it’s just the way we like it. Customers are 25 times more likely to click on a video instead of an image or banner ad.
People like to share videos. So much, that they share it over 1000% more than standard text and image marketing.
Videos are great for SEO. You are 40+ times more likely to end up on the first page of Google with a video, than standard text results.
Half of all mobile user traffic is video, more than any other form of media. If you want to reach them, add video marketing to your plan.
It doesn’t matter what type of company you have, a video PR and marketing plan can put you and your business at the top of your class. And it’s not as expensive as it used to be. Social videos can range from $100 – $500, while quick production Pro videos can range from $500 – $1500 depending on the footage needed and time involved. And as you can see by the statistics above, video is a wise investment and produces the most ROI for your buck. You really need to make video become a big part of your PR and Marketing plan if you want to keep your voice and relevance.