The evolution of social media is taking place all of the time. New ways to reach out and communicate with others are being created daily. The revolution is past and we are here.
The great rave is Twitter and how we can share a simple sentence or two, be a part of a growing online community, and get amazing results. The same way we do in speaking. We break paragraphs into bullets and get straight to the point. Well… I know that some people do not try to consolidate the conversation and could use 5 minutes to tell you what they could have said in 12 seconds, but that is not “green” communication. Why waste a word when we do not need it. Why type a few extra characters that end up being useless to the convo? Tweets make us keep it simple.
Then Foursquare was the hot item on the social media market. Location Based Social Networking. We could base our interactions on where we actually were. So when I am at restaurant, I could check-in, let others know where I am, and make a comment whether good or bad about the place or experience. Facebook even copied success and created “Places” into their social network site. Fun fun for everyone.
Now the bonus comes, and SCVNGR is the key. They took the location based social networking to the next level where they give you simple challenges that sometimes force you to interact, but add bonus rewards for doing so. I call AWESOME!!! Anyway… I am currently working with the Asheville North Carolina team managed by Brett, and bridges are being built! People are stepping into the game and offering great incentives for playing at “their place” of business. Now, we finally get a bonus for this type of social media networking. Your return on investment (ROI) is already in place!